As businesses are increasingly focusing on the digital landscape, it’s important that TLD keeps up with that and has a strong digital footprint of its own. The combination of my marketing background and digital experience meant I was the right person to come on board and help TLD achieve that.
In addition to the digital side, I look after all our other marketing activities – from branding and advertising, to materials and events – looking at our overall marketing strategy, and making sure we’re understanding our marketplace and promoting ourselves in the right way.
I am fortunate to get involved in the entire customer journey – from developing new business, to creating and implementing successful marketing campaigns for the clients I’d brought in. I enjoy working with customers to help them define the identity of their L&D programmes, and raise awareness of the great work L&D does.
After my career, my biggest passion is music – whether it’s writing, listening, watching or performing. I also strongly believe in donating spare time and talents to charity, and I run multiple fundraisers throughout the year.
My absolute dream, though, is to spend a holiday kayaking around the Greek Isles.
Developing Strategic Leadership
It doesn’t matter how long you’ve been in a leadership role, there is always something new to learn...
Supporting the agents of change
Change is scary, at least for a lot of people it is. It creates uncertainty and a sense of unease, especially when it’s sudden or not handled correctly...