The HR Director’s Guide to Employee Engagement

Published 1st August 2015. 12 Pages.

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Employee engagement has become one of the most frequently cited buzzwords in the HR and L&D world, and with good reason. Engaged employees are generally more productive, less likely to leave, and more aligned with, and committed to, the wider vision of the businesses in which they work.

But creating a highly engaged workforce is no easy task. There is no ‘quick fix’ or simple training course that will make somebody feel engaged with their role and the company. Engagement has to come from something more organic and lasting than that, and it has to be genuine – people will see easily through any superficial attempts to get them to engage.

We created this guide to highlight some of the ways organisations can help create higher levels of engagement in their staff. One key thing to note is that every business is different, with its own unique culture and people, so there is no ‘one size fits all’ solution. If you use the advice within these pages as a guideline, however, you should be able to have a positive impact on engagement over time.

You’ll learn:

  • What ‘employee engagement’ really means
  • Some interesting, and perhaps surprising, statistics around employee engagement
  • The five fundamental wants and needs of employees
  • How to go back to basics, and why it is the best way forward
  • The 10 cs of employee engagement
  • The four key action points of any employee engagement survey

Whether you are a HR director working for a blue chip corporate, or a senior manager in a SME, this guide should give you a comprehensive overview of employee engagement, why it matters, and what you can do to create higher engagement levels within your business.